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Editor/Photographer : Mark Charles


April 22 2005 - April Newsletter


Jaguar has taken last year's stunning 'Concept Eight' show car and turned it into the new, super-exclusive, limited edition 2006 Super V8 Portfolio production sedan, which will go on sale late this summer. Unveiled at the New York International Auto Show (March 26-April 3), the Super V8 Portfolio took Jaguar's flagship long-wheelbase, supercharged Super V8 model and transformed it into the ultimate luxury Jaguar sedan.

The car's dramatic exterior features sculpted aluminum power vents in the front fenders, a distinctive mesh grille, polished 20-inch 'Callisto' alloy wheels created specially for the Super V8 Portfolio, and two stunning new exterior colors - Black Cherry and Winter Gold.

Inside, the Super V8 Portfolio is again closely based on the Concept Eight's design cues, with individual power-adjustable rear seats separated by a large center console. The cabin itself is trimmed in soft-grained, hand-stitched leather and satin-finished black walnut veneer, with a suede-like leather head-lining, and aluminum surround for the J-gate shifter. For an even quieter cabin, the side windows are made of laminated glass.

To entertain those in the back, there's a DVD system with twin rear display screens, a 400-watt Alpine surround-sound audio system with Dolby Pro-Logic II sound processing, and Bluetooth® mobile telephone connectivity.

Powered by Jaguar's 4.2-liter supercharged AJ-V8, which gets a 10 bhp increase for 2006 to take maximum power up to 400 bhp (SAE), the advanced aluminum-structured Super V8 Portfolio can accelerate from 0-60 mph in just 5.0 seconds and has an electronically limited top speed of 155 mph.

"The Super V8 Portfolio will be the most luxurious, most exclusive, most technically advanced Jaguar ever built. It is a true flagship for the Jaguar range," said C.J. O'Donnell, executive vice president of Marketing, Sales and Communications for Jaguar North America.


Following a review process that began late last year and culminated in pitches by six agencies, Euro RSCG/Fuel will be responsible for the creation and execution of Jaguar's global advertising. The agency will conduct operations from New York and London, with support for the North American market provided by the New York office.

"The decision to conduct an agency review was part of our strategy to refocus our market positioning and external communications on Jaguar's unique values," explained Jaguar Managing Director, Bibiana Boerio. "Working together with Euro RSCG/Fuel, we will move our communications and the Jaguar brand forward.

"Jaguar has its sights set on the future, with a multi-faceted plan that includes great new products," continued Boerio. "We gave an insight into this new generation of beautiful, fast cars with the Advanced Lightweight Coupe, which has received widespread recognition since its January debut in Detroit at the North American International Auto Show."

Jaguar and Euro RSCG/Fuel are working on the themes and ideas presented during the review process, with a view to developing an integrated campaign that will break later this year. "We are tremendously excited to be working with Jaguar," said Euro RSCG/Fuel Global CEO Jim Heekin. "The Jaguar brand has significant equity around the world and we believe we can work with the Jaguar management team to capture the imagination of its existing and potential buyers. We are ready to hit the ground running."

Jaguar will continue its relationships with WPP subsidiaries, MindShare, Wunderman and mediaedge:cia.


Jaguar North America announced the Manufacturer's Suggested Retail Prices (MSRP) for the 2006 XK derivatives - including the 2006 XK Victory Editions as well as revised MSRPs for the 2005 XJ and S-TYPE luxury sedans.

The iconic 2006 Jaguar XK sports car range offers even more exclusivity and sporty style with the addition of the 2006 Jaguar XK 'Victory' limited editions. Celebrating Jaguar's four championship wins in the North American Trans-Am road racing series and adding to a successful lineage of special and limited edition XKs introduced over the past eight years, the 2006 XK 'Victory' editions are available in both coupe and convertible derivatives of the XK8 and the supercharged XKR.

"The XK name became the signature for Jaguar's sports cars with the introduction of the XK120 in 1948. With sensuous lines, rich appointments and thrilling performance, Jaguar XKs have remained on the shopping list of automotive enthusiasts for more than six decades," stated C.J. O'Donnell, executive vice president, Marketing, Sales and Communications for Jaguar North America.

The limited edition 2006 XK 'Victory' sports cars are fitted with exclusive upgrades, including unique checkered flag details on the badge as well as the treadplates, standard Bluetooth® connectivity, distinct interior trim options, special wheels, soft-grain leather seating surfaces, finely crafted leather-edged floor mats and many other luxurious features.


XK8 COUPE $70,495
XKR COUPE $82,995

Jaguar also announced revised Manufacturer's Suggested Retail Prices (MSRPs) for two models in its product line up - the 2005 S-TYPE mid-size luxury sedans and the full-size 2005 XJ sedans. Pricing for the 2005 X-TYPE sedan, X-TYPE Sportwagon and XK sports cars remain unchanged. Prices of option packs and individual available options will remain unchanged on the 2005 S-TYPE and XJ models.


S-TYPE 3.0 V6 (remains unchanged) $44,895
S-TYPE 4.2 V8 $52,495
S-TYPE 4.2 V8 VDP Edition $55,795
S-TYPE R 4.2 V8 supercharged $59,995

XJ8 4.2 V8 $61,995
XJ8 L+ 4.2 V8 $64,495
XJ Vanden Plas+ 4.2 V8 $71,995
XJR 4.2 V8 supercharged $76,995
XJ Super V8+ 4.2 supercharged $90,995

+ Long Wheelbase model


Jaguar's premier Select Edition Certified Pre-Owned Program has received yet another major accolade.

It has been recognized by top Spanish automotive magazine, AutoMundo, as the 'Best Certified Pre-Owned Program' of 2005. This follows Jaguar Select Edition's receipt of the coveted IntelliChoice® award for 'Best Certified Pre-Owned Vehicle Program' in the luxury class segment for the fourth consecutive year.

"In evaluating the numerous certified used car programs available to consumers, Jaguar Select Edition stood out amongst its rivals," said Jorge J. Koechlin, publisher of AutoMundo Magazine. "We recognize and reward the opportunity to buy a luxury Jaguar with a full warranty at an affordable price," praised Koechlin.

Jaguar Select Edition vehicles are subject to a stringent 140-point quality and reliability inspection, enabling a 6-year/100,000-mile limited warranty on all vehicles.

"Jaguar Select Edition is proud to be recognized by AutoMundo for our industry-leading Certified Pre-owned Program," said Miah Bradbury, national remarketing manager, Jaguar North America. Jaguar Select Edition offers consumers significant value, giving buyers access to the exclusivity of the Jaguar brand at a significantly lower price, while assuring them of the vehicle's quality and dependability.


Stefanie Powers has been stepping out on to a different kind of stage to promote the preservation of the jaguar.

The star of 'The King and I' has been taking time off between stage performances to talk to consumers at Jaguar dealer showrooms about the protection of the big cat.

So far, Jaguar dealers in Detroit and Delaware have organized showroom events where customers hear Ms. Powers talk about the work of the Jaguar Conservation Trust. More events are planned throughout 2005.

Two years ago, Jaguar North America appointed Ms. Powers to head-up the Jaguar Conservation Trust to look at ways to help protect the jaguar in its natural habitat. One of her aims is to encourage Jaguar dealers around the country to get involved with the Trust's conservation efforts, and to use their showrooms and service areas to educate customers. "The more the consumer knows about what we are doing, the more they will realize they can participate, and join Jaguar in saving the jaguar. We need to ignite a passion," said Ms. Powers.


XF - First impressions

Jaguar reveals the new generation X-type

Jaguar/Land Rover bidders need more time

Spied: Jaguar XF-R

'Jaguar' badge for the chop - designer

Revealed - The all-new 2009 Jaguar XF

O’Driscoll replaces Boerio as Jaguar MD

Jaguar collects customer service plaudits

Jaguar take sthe number one position in the 2007 J.D. Power study

Ford readies Jaguar and Ford for sale

Roger Putnam receives CBE

2007 Jaguar XK wins Autonerve magazine "Best Convertible" award

Jaguar X-typenamed top aspirational luxury car

Jaguar XKR convertible tops 2007 best road trip car list

Jaguar XJ named one of the safest cars

Robert Motors celebrates 25 years of success

The all-new Jaguar C-XF

The all-new Jaguar C-XF revealed

2006 Headlines

S type revised

Top Gear crowns Jaguar XK 'Car of the year 2006

Jaguar cars announces the new Jaguar XF

Jaguar Canada announces all-new-2007 XKR coupe and convertible pricing and option packges

Jaguar USA announces 2007 XKR coupe and convertible pricing and option packages

Jaguar supports home show with global debut of supercharged XKR

Jaguar announces its new advanced vehicle entertainment technology

Callum brothers win 2006 Jim Clark memorial award

Jaguar XJ voted best large executive car at the Auto Express Used Car Honours 2006

Jaguar Land Rover North America announces new vice president of customer service

Jaguar sells off Browns Lane site

AAA names the Jaguar XJ8L as top car pick for 2006

Ford says of Jaguar - safe in our hands

The new Jaguar XK winner of "What Car?" award

Jaguar announces all-new 2007 XK coupe and convertible pricing

2005 Headlines

Jaguar reveals all-new XK convertible

All-new Jaguar XK premieres world-first deployable bonnet system

All-new Jaguar XK is unveiled atFrankfurt show

Jaguar unveils all-new XK sports car

Jaguar announces new vice president

Tne new XJ 2.7 diesel and 2006MY XJ range

Jaguar brings tpgether emerging artists

Daimler returns with an all-new model, the Super Eight.

Geoff Polites is appointed CEO of Jaguar

June sales

New XJ 2.7 Diesel and 2006MY XJ range

Jaguar announces mobility program

Jaguar XJ wins best luxury car in the 2005 fleet world honours

Jaguar cars for Jaguar cats

April Newsletter

Ford's newest atShanghai

Jaguar revises prices for 2005 S-type and XJ models

Jaguar appoints new global Advertising Agency

February newsletter

Jaguar XJ6 wins award

Jaguar X-type diesel even more tax efficient

Tim Watson appointed new communications chief

Jaguar's best ever year in Europe

Jaguar advanced lightweight coupe makes world debut

Limited edition Jaguar XK 'VICTORY'

Jaguar Canada sales reports

2004 Headlines

More job losses likely say unions

Bonspeed X type at SEMA, Las Vegas

Jaguar scoopsScottish luxury and diesel categoryawards

Japanese Grand Prix - Preview

Jaguar Canada reports September sales

Chinese Grand Prix – Race

Chinese Grand Prix – Saturday Qualifying

Chinese Grand Prix – Friday Practice Sessions

Jaguar workers stalk Ford in Paris

Jaguar workers back call for industrial action ballot

Jaguar to drop British Racing Green

Jaguar leaps forwardin 2004 in
J.D. Power study

Jaguar North America expands conservation trust

Jaguar question to be put to Commons

Jaguar production to end at Browns Lane

Jaguar cuts production due to poor US sales

Belgian Grand Prix - Race

Belgian Grand Prix - Qualifying

Belgian Grand Prix - Practice

Belgian Grand Prix - preview

Jaguar factory capacity cut announcement "weeks away"

Jaguar fears on factory closure

Jaguar North America dedicates its archives

Job cuts "unlikely" at Jaguar

Jaguar team to be come Ford?

Jaguar exhibits the iconic E-type at the design museum

Plans to cut Jaguar production

Jaguar "People Solutions" in the frame for prestigious award

European Grand Prix - Qualifying

European Grand Prix - Practice

European Grand Prix - Preview

Jaguar at design festival

Steinmetz& Jaguar Racing

Monaco Grand Prix - race

Monaco Grand Prix - qualifying

Monaco Grand Prix - practice

Monaco Grand Prix - preview

‘The movies’ meets Jaguar

Jaguars invade Normandy

Spanish Grand Prix - race

Spanish Grand Prix - qualifying

Spanish Grand Prix - practice

Spanish Grand Prix - preview

Jaguar U.S.announce executive appoinments

April 2004 U.S. sales

2003 Headlines

"Browns Lane plant to close" rumour

Jaguar select edition captures award

Jaguar racing engine makes successful debut

Japan Grand Prix

X-type estate makes its debut at Frankfurt

Jaguar R-D6 concept unveiled at Frankfurt

Hungarian Grand Prix

The New Jaguar X-Type Estate

Jaguar opens new test centre at the Nürburgring

TWR history goes under the hammer

French Grand Prix - Saturday Qualifying

The new X-type 2.0D.

Canadian grand prix - preview

Jaguar to premiere new V6 diesel engine

New Jaguar sports car sets the pace

Jaguar boss announces retirement

Lap record eases heat on Jaguar

TWR is placed in receivership

Canadian debut of the 2004 XJ sedan

Jaguar Daimler Heritage Trust at Techno Classica Essen

XKSS sells for $1.1 million

Jaguar to temporarily suspend X-type production

New XJ prices released

Jaguar R4 unveiled

F1 car launch

2002 Headlines

XKSS for sale at auction

Driver change at F1 team

Indianapolis X type

Jaguar from latest Bond film at British Motor Show

New XJ released

Revised XK released

Jaguars at Monterey

Changes in management line-up

F type on hold

New XJ8 for 2003

Morse Mark 2 sells at auction

Jaguar announces expanded 2002 Trans-Am Series Contingency Award Program

Jaguar Heritage on display at Techno Classica Essen

400 bhp S type R launched

Jaguar Racing unveiled its 2002 challenger, the Jaguar R3

2001 Headlines

XJ13 not for sale

Bike ace signs for Jaguar

New 2 litre X type

Jaguar Racing and ChevronTexaco to end their technical relationship

Frank Sinatra's XJ40 sold at auction

New MD for Jaguar Racing

Changes at the top

Jaguar presents the R Coupe concept

Two new special editions

New organization for North America

New XJ6 test vehicle

F-TYPE roadster production to go-ahead

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