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Editor/Photographer : Mark
Charles |
May 26 2004
JAGUAR TO ADD ITS
STYLE ALONG WITH TOP FASHION DESIGNERS TO "SENSATION DESIGN FESTIVAL"
IN MONTREAL
The speed and style
of Formula One racing in Montreal will be the perfect backdrop for the
Sensation Design Festival, sponsored by Jaguar, being held June 9-13,
2004. One of Montreal's busiest streets will be closed to traffic, so
that crowds may take in fashion shows, Jaguar car displays and much more.
The event will showcase
the work of many of the country's top fashion, accessory and cosmetic
designers, in the context of the world's most beautiful cars, while capitalizing
on the worldwide coverage a Formula One event naturally draws.
"Jaguar cars
have always been an integral part of the essence of style," said
Vic Bernardini, president of Jaguar Canada. "The Sensation Design
Festival allows Jaguar to showcase our stylish cars among some of the
greatest in fashion design. And because of Formula One's style, substance
and world stage, this event is a natural fit for us."
Under the Jaguar tent,
the 2005 Jaguar S-TYPE and the all-new Jaguar X-TYPE Wagon will be featured.
The S-TYPE boasts a competitive starting price of $62,795 for the capable
3.0-litre V6 engine, $72,995 for the 4.2-litre V8 engine, and $84,995
for the powerful supercharged version, the S-TYPE R.
The use of lightweight
aluminum rather than steel for the hood not only improves weight distribution
and handling balance, but also introduces a more defined 'vee' shape,
drawing the eye forward to the revised grille and giving the whole front
of the car a crisper, more powerful look and stance.
The Jaguar X-TYPE
Wagon, as versatile as it is desirable, is a striking new addition to
the X-TYPE range that gives drivers the option of a premium Wagon with
no compromise on the style or driving dynamics expected of a Jaguar.
The Jaguar X-TYPE
Wagon has been designed to meet the needs of a new generation of Wagon
car buyers. Based on the X-TYPE sedan, but with unique new body styling
and structure from the B-pillars back - including rear doors and roof
- the new X-TYPE Wagon offers an unrivalled combination of luxury, refinement
and versatility. Its maximum usable load volume with rear seats folded
flat is greater than that of the BMW 3-Series Touring and the Mercedes
C-Class Wagon, and an astonishing 20 per cent bigger than the Audi A4
Avant - an impressive achievement.
The Sensation Design
Festival will turn McGill Street, into a pedestrian-only walking area,
transforming it into an open-air study in style. The Event includes an
exterior fashion show, beauty clinics, the launch of new clothing collections,
live window displays and on-the-spot photo shoots and design contests.
|
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