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Editor/Photographer : Mark
Charles |
August 18 2004
JAGUAR EXHIBITS THE
ICONIC E-TYPE AT THE DESIGN MUSEUM
Jaguar Cars and the
Design Museum are this summer celebrating one of the most innovative and
influential cars ever to be designed in Britain – the Jaguar E-type. 'The
E-Type – Story of a British Sports Car' exhibition will be shown at the
Design Museum in London from 1 August to 28 November 2004.
Featuring a line up
of rare cars and memorabilia from the Jaguar Daimler Heritage Trust, the
exhibition traces the establishment of the E-type as a 1960s cultural
icon and its evolution from Jaguar sports cars of the 1950s. These include
the elegant XK120, launched by Jaguar in 1948, and the XK120 C-type and
D-type racing cars which won the 24 hour races at Le Mans five times during
the 1950s. Unveiled to the public at the 1961 Geneva Motor Show, the E-type
Jaguar was a sensation. Speedy and stylish, with long, low lines and a
voluptuous racing bonnet, it captured the glamour, dynamism and optimism
of Britain in the early 1960s and was the chosen sports car of the Beatle
George Harrison and superstar footballer George Best.
Ian Major, UK Marketing
Director of Jaguar Cars, said: "We at Jaguar and the Jaguar Daimler
Heritage Trust are tremendously excited and privileged to have been chosen
by the Design Museum to help stage this auspicious exhibition of this
1960s icon. It truly reflects our heritage and is still today appreciated
internationally by customers of our current range of beautiful cars."
Jaguar’s designer
Malcolm Sayer and chief engineer William Heynes began work on the E-type
in the late 1950s under the supervision of the company’s founder Sir William
Lyons. Sayer's calculations refined the sinuous silhouette of 1950s Jaguar
racing cars into a sleek, sculptural form, which, thanks to Heynes’ engineers,
achieved a top speed of 150 miles per hour. At £2,097 for a roadster,
the E-type offered sporting luxury to chic 1960s drivers at half the price
of a Ferrari or Aston Martin. Jaguar produced over 72,000 E-types at its
Coventry factory between 1961 and 1974.
Sayer’s sleek silhouette
influenced the design of later models of the E-type and has influenced
Jaguar designs ever since.
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